From Startup to Success Story: The Idea

Here at CV Labs and CV VC, we are always looking to discover exciting projects in the blockchain space. Through our expansive ecosystem and our accelerator program, we know there are awesome ideas with passionate talent scattered around the world. We want to help young startups realize their potential in the evolving blockchain and Web3 landscape.

In this series of blog posts, we outline some of the key areas we believe that startups should focus on in order to become the next unicorn on the block. Our blogs cover topics such as co-founding, creating your pitch deck, and more!

We hope this series will provide startups focusing on blockchain technology with some of the tools and skills they need to develop their concept into a product ready to be pitched to the world. In addition, we look forward to seeing more startups enter our ecosystem, either through one of our locations around the world or as a part of our Accelerator program. Want to find out more about the program and how CV Labs and CV VC can support you? Be sure to check out our website -!

The idea: Where do I start?

As we all know, a great idea is where it all begins. The big question is: which idea is the right one? Unfortunately, there isn’t a definitive answer to this, and it may take multiple attempts to nail down the perfect idea. Don’t be afraid to go back to the drawing board if your first or first hundred ideas hit a wall. Being able to pivot and alter your concept is an important part of the process. 

Here at CV Labs and CV VC, we like to take on the big challenges. Our investments are targeted at companies that are looking to take on some of the biggest challenges that the world is facing, ranging from the movement of aid money to impact investing. We are true believers in utility, and often this goes hand in hand with impactful solutions. Therefore, a good question to ask yourself is: Does my idea tackle a genuine problem? If the answer is yes, then you are probably on the right track! 

Having a unique selling point (USP) is critical to standing out from the crowd. Regardless of the industry you are looking to enter, having a compelling USP is vital to the success of your idea. Not only does it need to stand out from the crowd, it needs to target a pain point for the end user. Without solving a problem in your potential market, your idea, and later product, will struggle to take off. 

Mapping the market: Where can I make an impact?

Considering the market segment, size, and competition is an important aspect during the early stages of idea generation. Unfortunately, the idea and market analysis have a chicken-and-egg relationship: which part comes first? It would be a waste of time and resources to develop a well-thought-out idea if there isn’t a high enough demand for your product or there are already too many competitors.

When determining your target market, the three key factors to consider are demographics, psychographics, and behavior. Looking at demographics, it is important to consider age, gender, income, and education. What age range does your concept target? Is your idea limited to only those with a higher income status? These factors are crucial when developing an understanding of who you really want to push your idea to. 

Furthermore, psychographics consider the values, personality traits, and interests of your target market. In comparison to demographics, psychographics looks into the deeper-rooted mental elements of your consumer. 

Lastly, behavior is a key component and is made up of buying patterns, usage, and loyalty, among others. Recognizing the behavioral patterns of your target audience can allow you to reinforce certain aspects of your product, creating a further sense of want or need for it. 

The conceptualization of your idea should coincide with a thorough understanding of the market. We suggest that you do a deep dive into who your potential customers would be, the potential size of the market, and an analysis of the current competitive landscape. Only after a review of these factors and others can you really decide whether to move forward with your concept.

What’s next?

Throughout this series of blog posts, we hope to provide entrepreneurs and startups with some insights into the process of turning an idea into a fully-fledged product or service utilizing blockchain technology. In the next blog post, we will discuss the importance of co-founding and surrounding yourself with the right team. Be sure to join us next time to find out more!

Written by
CV Labs